Videos need Call-to-Action (CTA) elements to keep viewers engaged. A strong CTA helps people take action, like subscribing, visiting a website, or making a purchase. Without a clear CTA, many viewers may leave without doing anything.
Adding CTA elements makes videos more interactive. They guide the audience on what to do next. Whether you want to grow your channel, sell a product, or share information, CTAs make a big difference.
CapCut PC is a tool that helps you add CTA elements easily. It offers tools to place text, buttons, and animations in the right spots. However, CapCut is not completely free. Some advanced features require payment.
Using CapCut PC, you can create professional-looking videos with clear and effective CTAs. This helps you get more clicks, views, and engagement. In this guide, you will learn how to add CTAs to your videos using CapCut PC.
Why Adding CTA to Videos is Important?
A call-to-action (CTA) keeps viewers engaged. It shows them what to do next. Without a CTA, they may leave without taking action.
Adding a CTA boosts conversions. It encourages viewers to subscribe, sign up, or make a purchase. People are more likely to act when told what to do. A simple message like “Click the link below” can have a big impact.
CTAs also help with brand awareness. They remind people about your brand. A well-placed CTA can lead them to your website or social media pages. The more they see your brand, the more they remember it.
Another benefit is increased watch time. A CTA can keep viewers watching longer. For example, “Stay tuned for the next part” makes them stay instead of clicking away.
Using auto-captions can make your CTA even more effective. Captions help viewers who watch without sound. They also make the video more accessible to a wider audience. When people can read and hear your message, they are more likely to respond.
Adding a CTA to videos is a simple way to get better results. It engages viewers and encourages participation.
Types of Call-to-Action (CTA) You Can Add in Videos
Text-Based CTA
A text-based CTA is simple but powerful. It appears as on-screen text, telling viewers what to do next. You can add messages like “Subscribe Now” or “Visit Our Website.” Keep the text short and clear. Choose bold colours for visibility.
Button-Based CTA
A button-based CTA grabs attention fast. It looks like a clickable button on the screen. You can use it to direct viewers to a website or social media page. Place it where viewers can see it easily. Keep the message clear and direct.
Voice-Over CTA
A voice-over CTA uses spoken words to guide viewers. Instead of just texting, you tell them what to do. You can create this using a text-to-speech tool. A clear and confident voice makes the message stronger. Say it at the right moment.
Animated CTA Elements
An animated CTA moves on the screen, making it hard to miss. You can use effects like fading, bouncing, or sliding. It makes the CTA more engaging. Use movement wisely. Too much animation can be distracting. Keep it smooth and natural.
Pop-Up CTA
A pop-up CTA appears suddenly while the video plays. It grabs attention without stopping the video. You can use it to remind viewers to take action. Time it well. If it appears too often, it can annoy viewers instead of helping.
Steps to Add CTA Elements in Videos Using CapCut PC
Step 1: Install and Open CapCut PC
To start, download CapCut PC from its official website and install it on your computer. Once installed, open the software and sign up for an account. If you have one, log in.
Now, it’s time to bring your video into the video editing software. Click the Import button and select the video you want to edit. This will load your video into the workspace, where you can start adding CTA elements. Make sure your video is clear and well-structured before moving forward.
Step 2: Add a Text-Based CTA
A text-based CTA is one of the easiest ways to guide viewers. Click on the Text tab and select Add Text. A text box will appear in your video.
Type your CTA message, such as “Subscribe Now!” or “Visit Our Website”. Then, customize the font, colour, and size to make it stand out. Place the text where it’s easy to see but doesn’t block important content. Adjust the timing so that it appears at the right moment. Keep the message short and clear to make it more effective.
Step 3: Add Stickers CTA
A stickers CTA is more eye-catching. To create one, go to the Stickers or Shapes tab. Choose a shape that looks like a button and place it where you want it on the screen.
Now, add a short text on top of the button, like “Click Here” or “Shop Now”. Make sure it’s bold and easy to read. Resize and position it to make it look natural. If needed, add an effect to make it stand out. Just make sure it doesn’t distract from your main content.
Step 4: Add Animated or Pop-Up CTA
To make your CTA more engaging, you can animate it or create a pop-up effect. Click on the Effects or Animation tab and select a transition that makes the CTA appear smoothly.
For a pop-up CTA, you can make the text or button appear for a few seconds at key moments. This grabs attention without overwhelming the video. The goal is to make sure viewers notice the CTA without being distracted from the main message.
Step 5: Export and Share Your Video
Before finishing, preview your video. Check if the CTA elements appear at the right time and are easy to see. If something doesn’t look right, adjust it.
When you’re happy with the video, click Export. Choose the right resolution and format based on where you’ll share it. If it’s for YouTube, go for 1080p HD. If it’s for social media, pick a format that fits the platform.
Once exported, share your video on YouTube, Instagram, Facebook, or any platform where you want people to take action. The better your CTA placement, the more likely viewers will engage.
Conclusion
Adding CTA elements to videos helps engage viewers and increase conversions. A clear CTA guides people on what to do next, whether it’s subscribing, visiting a website, or making a purchase. CapCut PC makes it easy to add CTA elements, helping creators improve their content. It offers many features, but some advanced tools require payment. Experimenting with different CTA types can help find what works best for your audience. A well-placed CTA can keep viewers interested and drive action. Start using CTA elements in your videos today and see how they can boost engagement and results.
