Stories have always been with us. They echoed in the lullabies whispered by mothers, in the spicy bedtime tales told by grandmothers with hands that smelled of mustard oil and cardamom. They kept us company in waiting rooms and silent kitchens, when words had gone missing but comfort was still needed.
Kamiya Jani’s journey, like those stories, is a testament to the power of sharing experiences—stories not just of places, but of people, culture, and flavour. With Curly Tales, she invites us to step into the heart of every dish, every journey, and every moment that makes the world so rich. Through her lens, food isn’t just sustenance; it’s a gateway to new worlds, a conversation, a discovery that leaves us craving more, not just of the flavours, but of the stories they carry.
Stories of Flavour, Adventure, and Everyday Wonder
When Kamiya first began posting about her travel adventures on Facebook, there were no grand plans. No playbook. No pitch decks. Just an instinct to share, and a genuine love for discovery. The comments, shares, and growing stream of messages weren’t just numbers—they were nudges, each one whispering that she was onto something.
Back in 2017, the space for engaging, relatable content on food and travel was still taking shape. Kamiya didn’t see many creators who made these experiences feel personal, immersive, or fun. She applied to a few well-known travel publications, hoping to tell stories under their banners. The silence that followed those applications was telling—but not discouraging.
Instead, she built her own stage. A blog, a website, a page with her voice front and center. At the time, Kamiya didn’t even consider herself a content creator. But the audience thought otherwise. Their enthusiasm gave her clarity. What began as casual sharing soon turned into something far more deliberate—something that resonated.
That was the shift. Not a single defining moment, but a series of small affirmations that pushed Kamiya toward what would become Curly Tales—a vibrant platform that now serves millions with stories of flavour, adventure, and everyday wonder.
Tales That Linger Longer
Kamiya believes that while everyone loves to learn about places, even if they’re just exploring from the couch—what truly makes content memorable is the emotion it carries. For her, food and travel are among life’s greatest joys, and she strives to capture that joy in the moment. Whether it’s a roadside snack or a sunset by the sea, she documents the experience as she lives it. Her mantra is simple: if a piece of content moves you, you’ll want to share it. That’s the connection she aims for—bringing viewers along so they feel like they’re right there beside her.
Stories through the Lens of Credibility
Her foundation in journalism continues to shape the way she creates. With training rooted in observation and factual reporting, Kamiya approaches her content with the classic journalistic lens—always starting with “who, what, when, where, why, and how.” She rarely pushes personal opinions. Instead, she presents her experiences with clarity, allowing the audience to form their own perspectives. It’s a subtle approach, but one that adds a layer of credibility and sets her work apart.
Reinvention Through Collective Passion
In a field that shifts constantly, Kamiya stays ahead by surrounding herself with a team of creators who share her passion. She understood early on that building something meaningful required more than solo effort. That’s why Curly Tales is now powered by a strong creator network and backed by its own app. New ideas, formats, and platforms are embraced without hesitation. For Kamiya, staying relevant isn’t about chasing trends, it’s about consistent reinvention.
Telling Tales as They Happen
Kamiya doesn’t believe in over-engineering a moment. While her stories follow a structure, her words are spontaneous, drawn from whatever emotion she’s experiencing—whether it’s awe, discomfort, or sheer delight. That honest, real-time expression is what her audience connects with most deeply. For Kamiya, the goal is simple: if someone watches her video, they should feel an irresistible urge to pack their bags and discover the world for themselves.
Grace in the Grind
Managing Curly Tales is no small feat. Kamiya balances the demanding roles of content creator, entrepreneur leading a 50-member team, and above all, a mother. It’s a life marked by long nights, inconsistent routines, and inevitable guilt—but also immense satisfaction and purpose. She doesn’t claim to have mastered the work-life equation. In fact, she’s made peace with the imbalance because she knows the journey is worthwhile. For her, building something meaningful is more than enough.
A Tangy Tribute to India’s Streets and Spirit
Alongside its vibrant content journey, Curly Tales has successfully ventured into the offline space with the launch of its own restaurant brand — Imlee, The Chaat Galli. This culinary venture is a reflection of Kamiya’s deep-rooted love for Indian street food. Imlee brings together the bold, authentic flavors of India’s diverse chaat culture, all under one roof in a hygienic, thoughtfully curated setting.
With outlets already thriving in Mumbai, Nagpur, and Bangalore, Curly Tales aims to take this concept to the last corners of the country. The initiative marks a significant step in transforming content into commerce, offering fans and food lovers a tangible, flavorful extension of the brand. It’s also a way for Kamiya and her team to build stronger offline connections with the community that has supported Curly Tales throughout its growth.
Keeping the Immortal Idea of Indianness Alive
Beyond building Curly Tales and launching Imlee, The Chaat Galli, Kamiya has led an initiative that reflects a different side of her journey, one rooted in patriotism and emotional purpose. In collaboration with JK Paper, she launched ‘Sandese Aate Hain’, a heartfelt campaign that collects handwritten letters from civilians and delivers them directly to Indian soldiers posted at various borders.
This initiative gained even deeper meaning during Operation Sindoor, when national sentiment was high and the need for genuine connection felt urgent. The letters came from all corners—school children, professionals, senior citizens, and even the families of soldiers. What they shared were words of gratitude, encouragement, and remembrance.
Kamiya personally travelled to the following Indian borders to deliver these letters by hand:
- Fazilka (Punjab)
- Suratgarh (Rajasthan)
- Kibithu (Arunachal Pradesh)
- Dichu (Arunachal Pradesh)
- Uri (Jammu & Kashmir)
- Poonch (Jammu & Kashmir)
At every location, the emotional impact of these letters was unmistakable. Many jawans were moved to tears, overwhelmed by the depth of support and affection from citizens across the country. For Kamiya, this wasn’t just another campaign. It was—and continues to be—a mission to bridge the emotional distance between civilians and the armed forces.
While she’s known for content creation, this initiative reflects a much deeper calling: to make meaning, not just media. Through Sandese Aate Hain, Kamiya Jani has extended her platform far beyond storytelling—she’s using it to carry voices to those who need to hear them most.
The Medals of Merit
While brand requests often come with strategic clarity, it’s the unexpected interactions with her audience that leave the biggest impression on Kamiya. Some of her most cherished moments come from elderly fans who recognize her in public, greet her by name, and express heartfelt thanks for inspiring their travel dreams. A few have even asked her to video call their children and say, “See, I met Kamiya!” For her, these moments of genuine human connection are the true rewards of her work.
From Tribal Trails to Timeless Truths
Kamiya’s travels through tribal regions of Arunachal Pradesh and Maharashtra offered more than scenic stories, they gave her perspective. In these communities, nature isn’t a resource; it’s sacred. The sun, the trees, the land, all are treated with deep respect and spiritual value. This philosophy left a lasting mark on her, becoming a quiet compass for both her life and her work. Staying grounded, she believes, is as important as reaching high.
Exploring the Minds Behind the Mantle of Eminence
Despite all that she’s achieved, Kamiya still holds space for audacious dreams and among them is the desire to sit across from two of India’s most influential figures: the Prime Minister and Shah Rukh Khan. To her, they embody two distinct but equally compelling narratives. One steers the nation with vision, resilience, and the weight of responsibility; the other enchants the world with charisma, artistry, and timeless appeal.
She dreams of hearing their unfiltered stories of leadership and legacy, cinema and soul, power and perseverance. While they belong to entirely different worlds, each has, in his own way, shaped the collective imagination of a billion people. For Kamiya, interviewing them would be a moment to explore the minds behind the mantle, and to share those stories with the world.
Uncovering Hidden Beauty with Every Journey
When it comes to finding the next big travel story, Kamiya’s process has evolved. While her team still does its research, she’s now seeing a shift — destinations reaching out to Curly Tales, eager to share their hidden beauty with the world. That shift from seeking to being sought makes every discovery feel more collaborative. And for Kamiya, that’s what makes a destination stand out, not just its charm, but its readiness to be seen.
Celebrating Stories That Matter
Kamiya sees the future of Curly Tales not as a destination, but as an evolving journey. With the launch of their own app dedicated to food and travel content, she’s already laying the groundwork for what comes next. For her, it’s vital that creators don’t rely solely on third-party platforms but instead build ecosystems they truly own.
As she continues to create and share stories, the team Humans of Globe wishes to hear many more of these sweet curly tales because stories do matter, and so do the people who tell them.
Read Also: Leading with Stories Kamiya Jani’s Journey through Curly Tales
