The fusion of technology and innovation has become the backbone of efficient global trade and governance. But what does it take to truly excel in this complex field where precision, scalability, and foresight are key? How do leaders overcome the hurdles of implementing transformative digital frameworks that streamline processes and empower economies? This niche demands not just technical expertise but also a deep understanding of global systems and a vision to drive change.
Among the leaders reshaping this industry, Eng. Majid Al-Haidari, the Chief Operating Officer at Nesma United Industries, is a name that stands out for redefining standards and delivering solutions that leave a lasting impact. His ability to integrate innovative technologies with real-world governance challenges has earned him recognition as a forward-thinking leader.
Keeping the Nesma Values Intact
During the early years of Nesma United Industries, the company faced several key challenges, including entering a highly competitive market, securing reliable resources, and establishing itself as a trusted brand. To overcome these hurdles, Majid emphasized the importance of delivering exceptional quality, building a skilled and dedicated team, and forming strategic partnerships with key stakeholders. By staying true to the company’s core values and fostering innovation, Majid and his team were able to navigate these obstacles, setting a strong foundation for the company’s significant growth and success in the years that followed.
Nesma United Industries ensures the highest quality standards across its diverse business lines by implementing a unified quality management framework. This system, which includes ISO, HACCP certifications and other relevant industry benchmarks, provides consistent guidelines for all divisions while allowing the flexibility needed to address the unique requirements of each sector. The company has dedicated teams of professionals with specialized expertise in Facility Management, Landscaping, Technical Systems, and Catering. These teams consistently evaluate and enhance operations to ensure that each business line meets and exceeds the industry-specific quality standards.
At the Pinnacle of Industry Evolution
As the Chief Operating Officer, Majid emphasizes the importance of balancing operational efficiency with innovation to drive sustainable growth and maintain a competitive edge.
To enhance operational efficiency, he focuses on streamlining processes, utilizing data analytics, and adopting technology to boost productivity while minimizing costs. He also fosters a culture of continuous improvement, aligning teams with the company’s strategic objectives to ensure consistency and effectiveness.
Simultaneously, Majid recognizes that innovation flourishes in an environment that encourages creativity and collaboration. He works closely with divisional leaders to establish cross-functional teams, allocate resources for research and development, and empower employees to contribute new ideas. His approach ensures a balanced focus on both short-term operational goals and long-term strategic initiatives.
Majid recognizes that staying ahead in a competitive market requires a proactive and strategic approach. He identifies new business opportunities through a combination of continuous market analysis, competitor benchmarking, and direct feedback from customers. By staying attuned to industry trends and emerging needs, he ensures the company remains agile and responsive.
Delivering Cost-effective, Sustainable, and Client-focused Solutions
To maintain a competitive edge, Majid prioritizes investment in research and development, forging strategic partnerships, and enhancing operational efficiencies. He also champions digital transformation, enabling the company to adapt quickly to market shifts. This agility allows Majid and his team to seize new opportunities both locally and internationally, ensuring Nesma United Industries remains at the forefront of its industry.
Majid is driving the integration of smart technology into the Facility Management and Landscaping sectors. The company is leveraging innovations such as automation and IoT to improve efficiency, sustainability, and client satisfaction.
- Smart Building Management:
Under Majid’s leadership, IoT-enabled sensors are being deployed for real-time monitoring of utilities (energy, water, HVAC systems), helping optimize consumption and reduce costs. A comprehensive utilities dashboard is in place, offering live data on utility plant operations. Additionally, automation of lighting, temperature, and security systems enhances energy management and occupant comfort. - Data-Driven Decision Making:
IoT data dashboards are used to generate actionable insights, enabling the company to continuously improve operations and reduce environmental impact. Analytics platforms also track service performance and customer satisfaction, allowing for real-time adjustments and better service delivery. - Smart Landscaping:
In landscaping, Majid oversees the implementation of smart irrigation systems that use IoT sensors to monitor soil moisture levels. This ensures water is used efficiently, contributing to the company’s sustainability goals.
By embracing smart technologies, Majid ensures Nesma United Industries remains at the cutting edge of innovation, delivering cost-effective, sustainable, and client-focused solutions.
Comprehensive Solutions for Quality Living
In Catering, Majid oversees a dedicated team of professional to ensure delivering high-quality meals that enhance productivity and morale within industrial environments. With a focus on reliability and customer satisfaction, its personnel are regularly trained to stay up-to-date with modern food-handling practices and hygiene standards. It implements robust quality systems and is well-regarded for its ability to provide some of the best catering services in the field. As a HACCP project-certified company, Nesma United Industries ensures that both quality and service standards are exceptional.
Mobile Kitchen:
Catering’s mobile kitchen is revolutionizing industrial catering by offering convenience, versatility, and high-quality service. Designed to cater to various locations, cuisines, and dietary requirements, the mobile kitchen blends efficiency, flexibility, and cost-effectiveness. It is equipped with state-of-the-art appliances, proper food storage, and fully complies with health and safety regulations, ensuring fresh and safe food while meeting industry standards.
Housekeeping & Janitorial Services:
Nesma United Industries experienced and professional staff delivers top-tier cleaning services, utilizing industry-leading techniques and environmentally friendly products to ensure optimal cleanliness and hygiene.
Laundry Services:
With advanced laundry equipment, Nesma United Industries ensures that items are thoroughly cleaned, sanitized, and expertly pressed. Committed to sustainability, it uses eco-friendly practices and detergents to minimize environmental impact while still delivering exceptional cleanliness.
Banqueting Services:
Nesma United Industries manages the operation of industrial and residential compound cafeterias, ensuring that its clients enjoy quality service and diverse menu options tailored to meet the needs of both staff and residents.
Quest for a Greener Future
Under Majid’s leadership, Nesma United Industries has made sustainability a core focus across its operations, especially in landscaping, irrigation, and facility management. The company has implemented several eco-friendly strategies and cutting-edge technologies to minimize its environmental impact. Here are some key initiatives:
- Smart Irrigation Technology:
Majid oversees the integration of IoT-enabled irrigation systems that use real-time data on weather and soil moisture to optimize water usage, reducing wastage and ensuring efficient irrigation. - Recycled Water Usage:
The company has adopted systems that repurpose treated wastewater for irrigation, significantly lowering its reliance on freshwater resources. - Energy-Efficient Facility Management:
By monitoring energy and water consumption in real-time, Majid ensures that inefficiencies are quickly identified and addressed. The company also incorporates solar panels, energy-efficient lighting, and HVAC systems to reduce reliance on non-renewable energy sources. - Promoting Green Certifications:
Nesma United Industries assists clients in achieving green certifications, as seen in projects like Fadhili Housing, supporting broader sustainability goals. - Training and Employee Engagement:
Regular training sessions on sustainability best practices are conducted for Nesma United Industries staff, fostering a culture of environmental responsibility. Additionally, employees are encouraged to propose innovative sustainable solutions tailored to client needs.
Through these initiatives, Majid ensures that Nesma United Industries remains committed to sustainability, driving long-term value for both clients and the environment.
Smarter Solutions for a Sustainable Tomorrow
Under Majid Al-Haidari’s leadership, Nesma United Industries has completed several successful projects that align with the company’s broader strategic vision of efficiency, innovation, and sustainability. A standout example is the implementation of efficiency-improving technologies at the Fadhili Housing project and King Abdullah University of Science and Technology. These initiatives have significantly enhanced operations and service delivery:
- Hospitality Management System (HMS):
Majid led the integration of an advanced HMS that optimizes guest services and operational efficiency, improving the overall hospitality experience. - Computer Aided Facility Management System (CAFM):
The CAFM system was implemented to streamline facility operations, enabling real-time monitoring, maintenance scheduling, and resource management, enhancing overall service delivery. - Smart Waste Collection:
The smart waste collection system introduced at Fadhili Housing uses technology to optimize waste management processes, improving sustainability and reducing operational costs. - SCADA for the STP (Sewage Treatment Plant):
Majid’s team implemented SCADA (Supervisory Control and Data Acquisition) systems to monitor and control the STP, improving operational efficiency and ensuring compliance with environmental standards.
Majid emphasizes the company’s commitment to integrating sustainability and smart technology across its Facility Management and Landscaping services. By conducting detailed analyses of project sites, the team gains a deep understanding of existing ecosystems and environmental challenges, enabling the development of tailored, eco-friendly solutions.
Majid’s approach ensures the use of native flora and fauna, selecting plants best suited to the local environment to reduce maintenance and enhance sustainability. The company’s innovative “smart irrigation” systems utilize automation to optimize water delivery, minimize waste, and require minimal maintenance.
Under Majid’s leadership, Nesma employs methods to minimize environmental impact during construction. These include using lightweight equipment, hand tools, and low-waste machinery, as well as incorporating features like living walls, green roofs, permeable paving, advanced soil care, and integrated pest management to boost sustainability.
Majid’s vision ensures that Nesma United Industries delivers sustainable, efficient, and technologically advanced projects that align with environmental needs while meeting client expectations.
Successful Projects Reflecting Nesma United Industries’ Strategic Vision
Majid Al-Haidari highlights several successful initiatives that embody Nesma’s commitment to sustainability and innovation. Notable examples include:
- Neom Shredding and Composting Initiative:
Organic material was shredded and composted to be reused as a mulching agent, reducing waste and enriching the soil. - Neom Re-Greening Project:
The use of water retention agents helped conserve water and significantly reduced wastage during re-greening efforts. - Central Irrigation Controller System at Sindalah Golf Course:
The installation of a cutting-edge irrigation control system optimized water distribution, reduced waste, and enhanced resource efficiency. - Advanced Irrigation Techniques at King Salman Park, and Sindalah Island:
Subsurface and root zone irrigation systems improved water usage efficiency while minimizing wastage.
Majid’s leadership has driven these projects, ensuring they align with Nesma’s broader strategic vision of sustainability, operational excellence, and technological advancement. These initiatives highlight how Nesma remains at the forefront of environmentally conscious and innovative industry practices.
Majid highlights SPACEMAKER’s remarkable evolution over the past three years, which has solidified its position as a market leader in offsite construction and Modern Methods of Construction (MMC). The company’s strategic vision for product development and expansion has positioned SPACEMAKER as the first local company to offer a complete MMC solution.
This comprehensive approach, combined with market modularization trends, ensures consistent growth for the company in the coming years.
Key Milestones and Achievements:
- Market Share and Financial Growth:
- SPACEMAKER’s market share has grown to an impressive 30% by 2024.
- Revenue increased from 80 million SAR in 2020 to over 500 million SAR, reflecting its significant market impact.
- Industry Leadership:
- SPACEMAKER is recognized as the first Saudi company manufacturing mid- to high-rise modular steel buildings.
- Productivity and flexibility have surged, with the prefab line’s capacity expanding from 200 sq. meters daily to 1,200 sq. meters daily.
- Global Collaborations:
- SPACEMAKER has become a hub for multinational partnerships, forming joint ventures with notable companies like TOM (Singapore), ACOUSTAIR (France), and Bathsystem (Italy).
Future Developments:
SPACEMAKER’s MMC product line continues to grow beyond prefabricated buildings, with new offerings such as:
- Modular PODS: Versatile solutions tailored for various applications.
- Modular Mid- and High-Rise Permanent Steel Buildings: Advanced construction options for urban projects.
- Modular MEP Solutions: Streamlined and efficient mechanical, electrical, and plumbing systems.
Majid envisions SPACEMAKER playing a pivotal role in advancing the modular construction industry, driving sustainable practices, and fostering innovation, ensuring its continued growth and leadership in the market.
Majid emphasizes that maintaining alignment across the company’s diverse portfolio of services is achieved through clear communication, collaborative efforts, and a focus on shared objectives.
To ensure alignment, Nesma United Industries consistently communicates the overarching vision and strategic priorities to all divisions. Regular briefings highlight how each division’s contributions directly support the company’s success and the broader goals of the Nesma Group.
Cross-divisional collaboration is encouraged, fostering an environment where teams can share insights, learn from one another, and work cohesively towards common objectives. Performance metrics and KPIs are carefully aligned with the strategic priorities of the Nesma Group, enabling the company to monitor progress and identify areas for optimization.
Leadership plays a pivotal role in guiding each division, ensuring they remain focused and adaptable to evolving market conditions. By continuously refining strategies while maintaining alignment with the Nesma Group’s goals, Nesma United Industries ensures its diverse operations contribute to a unified and sustainable growth trajectory.
Fostering Open Lines of Communication
Customer feedback plays a pivotal role in the operations of Nesma United Industries, serving as a critical mechanism for understanding the needs, challenges, and expectations of clients across diverse industries.
Majid highlights that the company views customer feedback as an ongoing loop that drives continuous improvement. Regularly engaging with clients allows the organization to gather actionable insights, which inform enhancements to products, services, and processes.
To maintain consistently high levels of customer satisfaction, Nesma United Industries adopts a proactive and responsive approach. This includes tailoring solutions to meet the unique requirements of each industry while fostering open lines of communication. By embedding customer feedback into its operational framework, the company ensures that it not only meets but exceeds client expectations, strengthening long-term relationships and sustaining excellence across all sectors.
Envisioning a Brighter Future
Majid identifies several key trends that will significantly impact the industries served by Nesma United Industries.
One major trend is the increasing integration of advanced technologies such as automation, artificial intelligence (AI), and the Internet of Things (IoT) across sectors including construction, manufacturing, and energy. These innovations are reshaping operations by enhancing efficiency, precision, and productivity, making it imperative for companies to embrace them to stay competitive.
Another critical trend is the growing emphasis on sustainability and environmentally friendly practices. With heightened global awareness of climate change and resource conservation, there is an undeniable shift toward green construction, energy-efficient systems, and renewable energy adoption. This shift is expected to drive transformative changes across the industries in which Nesma operates.
To prepare for these changes, Nesma United Industries is proactively investing in cutting-edge technologies, such as automation and AI, to streamline its processes and improve project outcomes. The company is also embedding sustainability into its core operations by adopting energy-efficient solutions and incorporating sustainable materials into its projects. Furthermore, Nesma is prioritizing workforce development by offering training programs that focus on digital skills and green building methodologies.
Majid encourages individuals to remain curious and invest in ongoing education to keep up with industry trends and advancements, particularly in areas like technology, sustainability, and project management. Staying informed and acquiring relevant certifications can set young professionals apart in these rapidly evolving industries.
Majid also highlights adaptability as a crucial trait, especially given the dynamic nature of operations and the industries served by Nesma United Industries. Being open to change and willing to pivot when faced with challenges or opportunities is essential for long-term success.
Additionally, he stresses the value of building and maintaining strong relationships. Collaborating effectively with colleagues, clients, and industry partners can provide invaluable insights and open doors to new opportunities.
