In the realm of women entrepreneurs, there are many hidden gems who have harnessed their energy, motivation, and hard work to become pioneers and gain recognition in their fields. One standout figure in this narrative is Ingrid Reyes. Reyes is celebrated not only for her achievements but also for her love of travel, balancing a vibrant lifestyle between Los Angeles and Napa Valley’s vineyards. Known for her warmth and brilliance, Reyes’s influence extends far beyond her impressive resume.
A Visionary in Advertising
Ingrid Reyes has more to her story than just success. She is a transformative force in the advertising industry, having redefined its landscape. Her career has taken her from Italy to New York and the coastal beauty of La Jolla, California. With a distinguished 20-year career in advertising, Reyes is currently the Partner and CEO, Americas, for M&A Creative Agency USA, a role she has held since 2021. Her excellence is underscored by two Golden Effie awards and a Silver Cannes Lion.
Continual Growth and Innovation
Success has not led Reyes to become complacent. She recently completed the Entrepreneurship Leadership Initiative Program at Stanford University’s Graduate School of Business on a full scholarship. This step reflects her dedication to remaining at the cutting edge of advertising and enhancing her skills in entrepreneurship and innovation.
Passion for Wine and Marketing
Reyes’s enthusiasm for winemaking and marketing is evident in her work. Her Instagram handle, @Delicious_Journey_, offers a glimpse into her deep connection with the world of wine. Each post serves as a brushstroke, illustrating her genuine passion for winemaking. Reyes views her role at M&A Creative Agency as an extension of her love for wine, integrating her personal and professional interests seamlessly.
Leading M&A Creative Agency
At M&A Creative Agency, Reyes manages operations, client relationships, and growth strategies. Her role is deeply personal, reflecting her commitment to influencing the future of winemaking and ensuring that each bottle achieves its full potential. Under her leadership, the agency excels in diverse services, including branding, storytelling, content creation, and digital marketing, among others.
Embracing Digital Transformation
In today’s digital age, Reyes exemplifies how digital marketing can drive success. M&A Creative Agency boasts a dedicated in-house digital division, which plays a crucial role in brand building. They craft bespoke websites, engaging social media strategies, and innovative digital campaigns. Reyes highlights the importance of SEO, targeted advertising, and content marketing in helping clients dominate the market.
Digital Success Stories
Reyes shares a notable example of their digital strategy: the launch of AdegaMãe, a tech-forward beverage brand. The agency revamped the brand’s e-commerce presence and utilized a comprehensive digital approach to transform it into an industry leader. By leveraging analytics and real-time data, M&A Creative Agency optimized campaigns and introduced augmented reality experiences, showcasing the power of strategic digital marketing.
Crafting Captivating Content
Reyes emphasizes that captivating content is essential for effective brand communication. In a saturated market, creating immersive and emotionally resonant content is key. M&A Creative Agency’s approach involves understanding a brand’s identity and aligning content with its tone, whether playful or formal, to create lasting impressions.
Global Reach and Cultural Sensitivity
With offices in Europe and the US, M&A Creative Agency operates across nearly every continent. Their expertise in multicultural communication ensures that brands resonate globally. Reyes stresses the importance of maintaining cultural authenticity in content, which enhances a brand’s international appeal and success.
The Evolution of M&A Creative Agency
The inception of M&A Creative USA in 2021 stemmed from Reyes and Luis Marques’s vision to innovate advertising in the beverage industry. The agency’s evolution from a local Portuguese player to a global creative force reflects its commitment to pushing boundaries and staying ahead of industry trends. M&A Creative continues to integrate data-driven insights with artistic creativity to deliver impactful campaigns and achieve client success.
Ingrid Reyes on M&A Creative Agency’s Core Values
Ingrid Reyes describes M&A Creative USA as more than just a team; it’s a passionate collective of storytellers, innovators, and brand enthusiasts dedicated to crafting compelling narratives within the beverage industry. At its heart, M&A Creative embodies the seamless integration of creativity and strategy, bringing brands to life through captivating campaigns that resonate and make a lasting impression.
The agency believes in harnessing the power of imagination to turn ordinary products into extraordinary experiences. M&A Creative is committed to challenging conventional advertising norms, exploring new creative frontiers, and developing a distinctive voice for each brand they partner with.
In the fast-paced and ever-evolving beverage sector, M&A Creative takes pride in being trendsetters. The agency’s dedication to excellence is evident in their meticulous attention to detail, innovative thinking, and ability to connect deeply with consumers, always striving to exceed client expectations.
Collaborative and Client-Centric Approach at M&A Creative
M&A Creative is defined by its collaborative and client-focused methodology. They recognize that every brand has a unique story, and their goal is to bring that narrative to life in a way that engages the target audience. By combining market research with creative insight and strategic thinking, M&A Creative aims to elevate brands and establish a memorable presence in the competitive beverage market. Their creative solutions are designed to not only achieve client goals but also set new benchmarks in beverage advertising.
Awards and Achievements that Inspire Ingrid Reyes
Ingrid Reyes shares that M&A Creative USA is honored by the global recognition of their work. Some notable recent accolades include:
Portugal Independent Agency of the Year 2023 – TopFICE Awards: Being named Agency of the Year in Portugal highlights M&A Creative USA’s excellence and innovation in creative advertising. This accolade reflects the agency’s significant impact and influence in the region.
NY Product Design Award 2022: Winning the New York Product Design Award for Uncommon Wines in 2022 underscores M&A Creative’s skill in creating visually striking and functionally outstanding designs. This recognition reaffirms their commitment to pushing creative boundaries.
Muse Awards 2022 & 2023
The Muse Awards celebrate creative excellence, and M&A Creative’s recognition in both 2022 and 2023 highlights their ongoing ability to deliver exceptional and impactful campaigns that resonate globally. This consistent acknowledgment reflects the agency’s dedication to innovation and quality in their work.
German Design Awards 2022 & 2023
Receiving the German Design Awards in 2022 and 2023 underscores M&A Creative’s international acclaim in the creative industry. This award signifies their commitment to cutting-edge, high-quality design, further establishing their global reputation.
Notable Project: Uncommon Wines
Reyes highlights a particularly impactful project: the collaboration with celebrity drummer Kenny Aronoff and Smith Devereux Winery for Uncommon Wines. In an era dominated by “Celebrity Wines,” M&A Creative faced the challenge of creating not just a brand but a complete experience.
Drawing inspiration from music and winemaking, M&A Creative managed the entire branding, naming, and packaging design for Uncommon Wines. A notable feature of this project is the Uncommon Wines Masterpiece—an eco-friendly, 3D-printed sculptural design that doubles as a luxurious antique bronze medallion. This design incorporates Kenny’s iconic sunglasses, drums, and drumsticks, embodying his brand identity.
The innovative design goes beyond aesthetics, focusing on sustainability. Each component of the packaging is designed to minimize the carbon footprint, with parts of the bottle turning into collectible items, jewelry, or keyrings after the wine is consumed.
The launch of Uncommon Wines was a resounding success, achieving double-digit sales growth within the first three months. This project exemplifies M&A Creative’s talent for blending creativity, sustainability, and strategic branding, delivering a campaign that stands out in the competitive celebrity wine market while positively impacting the environment.
M&A Creative USA’s work vividly illustrates that creativity is at the core of everything they do. Their mission extends beyond creating advertisements; they aim to craft memorable experiences that forge a deep and lasting connection between brands and their audiences. Through innovative and engaging campaigns, they strive to help brands tell their stories in a way that resonates profoundly with consumers.
