True luxury isn’t about excess—it’s about intention. It’s the way a fabric drapes effortlessly, the way an experience lingers in memory long after it’s over. It’s the seamless blend of beauty, function, and sustainability, creating something that doesn’t just look exquisite but feels right.
In a world flooded with mass production and fleeting trends, authenticity stands out. The most cherished things—whether a perfectly crafted piece of bedding or an unforgettable journey—are those designed with purpose. They honor tradition while embracing innovation, offering not just indulgence but meaning.
Some brands simply sell products. Others curate experiences, reimagining how we interact with the world around us. Darshana Ubl belongs to the latter—an innovator who sees luxury not as an extravagance but as an art form rooted in quality, sustainability, and purpose.
Journey of Silk, Speed, and Sustainability
Darshana Ubl’s entrepreneurial journey with Mayfairsilk and Verve Rally is deeply rooted in her passion for luxury, sustainability, and meaningful experiences. Mayfairsilk, co-founded with a vision to blend elegance with well-being, offers a modern take on the timeless luxury of silk. Recognizing its natural benefits for skin and hair, she sought to reimagine this ancient fabric with a matte finish and contemporary designs, making it both sophisticated and functional.
Verve Rally, on the other hand, was born from her love for travel, adventure, and the power of human connection. More than just a luxury driving experience, Verve Rally is designed to foster camaraderie, celebrate culture, and create unforgettable memories. Ensuring the experience remains sustainable, the rally is carbon-neutral, reflecting her strong commitment to environmental responsibility.
Both ventures embody Darshana’s core values—quality, sustainability, and enriching experiences that leave a lasting, positive impact.
Where Timeless Luxury Meets Conscious Innovation
Mayfairsilk has distinguished itself in the luxury bedding industry through its unwavering commitment to quality, innovation, and sustainability. Unlike traditional silk bedding brands, Mayfairsilk utilizes a high-momme count fabric with a signature matte finish, offering a refined aesthetic and a luxurious feel. The brand’s silk is Oeko-Tex Standard 100 certified, ensuring it is free from harmful chemicals and safe for consumers.
Sustainability is at the core of Mayfairsilk’s ethos, resonating with today’s environmentally conscious consumers. Its silk production requires 90% less water than cotton and has a significantly lower carbon footprint, aligning with global efforts toward more sustainable living. Coupled with a design-led approach and a strategic international expansion, Mayfairsilk is redefining the standards of luxury sleep.
Celebrating the Spirit of Adventure
Darshana founded Verve Rally with a vision to create an exclusive yet welcoming experience for those passionate about supercars, travel, and luxury. More than just a high-speed adventure, the rally is about the journey, the people, and the extraordinary destinations explored together.
Since its launch in 2016, Verve Rally has expanded beyond the UK, introducing European routes and, more recently, its first UAE rally in 2023. Under Darshana’s leadership, the experience has evolved into a thriving community, with participants returning every few years to reconnect and embark on new adventures. It offers a unique blend of a five-star holiday and the thrill of driving supercars on scenic roads—alongside a group of like-minded individuals who share a spirit of adventure and a zest for life.
Synergy Between Verve Rally and Mayfairsilk
Recognizing the natural synergy between luxury experiences and premium products, Darshana has positioned Verve Rally as a marketing arm for Mayfairsilk and its sponsors. The rally attracts a high-net-worth audience that values craftsmanship and exclusivity, making it an ideal platform for integrating Mayfairsilk into the experience. From featuring silk pillowcases and sleep masks in luxury hampers to offering exclusive gifting opportunities, the rally provides organic brand exposure that resonates with its clientele.
This strategic alignment extends to sponsors, who gain access to a curated audience in an authentic, experiential manner. Darshana has successfully blended lifestyle marketing with product storytelling, creating a seamless way to enhance brand awareness and customer engagement.
Making Lasting Impact on People and the Planet
Social responsibility has always been at the heart of Darshana Ubl’s entrepreneurial journey. Through Verve Rally, she has championed sustainability by partnering with the Plant a Tree Today (PATT) Foundation to offset carbon emissions, making it Europe’s first carbon-neutral supercar rally.
Mayfairsilk also reflects her commitment to environmental responsibility, collaborating with the Eden Reforestation Initiative to plant trees for every order placed. Beyond sustainability, Darshana has actively supported charitable initiatives, including organizing the Verve Charity Gala and advocating for women entrepreneurs. For her, business success is not just about profitability—it is about making a meaningful, lasting impact on both people and the planet.
Championing The Triple Win® and Women in Leadership
Darshana Ubl has taken the global stage as a sought-after speaker, delivering impactful talks at TEDx and corporate events for leading brands such as Alibaba and DBS Bank. A key theme in her speeches is the power of The Triple Win—a strategic approach to creating value for all parties in a collaboration. She also emphasizes the importance of adaptability, leveraging one’s unique strengths, and building businesses that are both profitable and purpose-driven.
As a strong advocate for women in business, Darshana encourages female entrepreneurs to own their narrative, step into leadership roles with confidence, and never wait for permission to succeed.
Darshana’s Triple Win® strategy has gained widespread recognition for its ability to foster successful strategic partnerships. Its core principles include:
- Alignment – Ensuring that all stakeholders share mutual values and goals.
- Value Creation – Moving beyond transactional relationships to generate long-term impact.
- Sustainability – Structuring agreements that ensure lasting benefits for all involved.
By focusing on these elements, businesses can drive revenue growth, enhance brand value, and build trust with partners and consumers alike.
Having been featured on BBC News, ITV, and major radio channels as a voice for small businesses and women in leadership, Darshana Ubl continues to address the challenges female entrepreneurs face. Barriers such as access to funding, unconscious bias, and work-life balance remain prevalent, but she believes these can be overcome through:
- Building strong networks and mentorship circles – Surrounding oneself with experienced professionals for guidance and support.
- Leveraging digital tools – Using technology to streamline operations and scale businesses effectively.
- Speaking up with confidence – Asserting one’s value in negotiations and leadership settings.
Through her work, Darshana remains committed to empowering entrepreneurs—especially women—to navigate these challenges and build thriving, purpose-driven businesses.
A Guinness World Record for Networking Excellence
Darshana Ubl achieved a Guinness World Record by organizing the largest business speed networking event, bringing together over 450 attendees. Each participant had to engage with 20 new connections, showcasing the power of networking and fostering meaningful relationships. While breaking a world record was an exhilarating experience, for Darshana, it was a reaffirmation of the power of thinking big and executing with precision.
Leveraging Economics, Media, and Marketing for Business Growth
With a background in economics, advertising, PR, and media, Darshana applies a holistic approach to scaling and marketing her ventures. She integrates:
- Data-driven decision-making to optimize business strategies.
- Brand storytelling to build emotional connections with audiences.
- Digital marketing to drive scalability and global expansion.
This strategic blend has played a pivotal role in the success of both Mayfairsilk and Verve Rally, helping them stand out in competitive luxury markets.
Crafting Legacies of Impact, Innovation, and Prosperity
As a seasoned entrepreneur, Darshana encourages others to build businesses that are both profitable and purpose-driven. Her key advice includes:
- Start with ‘why’ – A strong purpose serves as a guiding force.
- Prioritize quality – Whether in products or services, excellence should never be compromised.
- Think long-term – Sustainability must be embedded into the business model.
- Leverage partnerships – Collaborations accelerate growth and create mutual value.
- Adapt and innovate – Staying ahead of market trends is crucial for longevity.
Expanding Horizons, Elevating Experiences, and Embracing the Future
Exciting expansions are on the horizon for Darshana’s businesses. Mayfairsilk is set to enter new international markets with the upcoming launch of an exclusive luxury silk loungewear line. Verve Rally is expanding its footprint with new luxury driving experiences planned for 2025, including routes across Portugal in June and Monaco & the South of France in September. A rally spanning the UAE and Oman is also in the works for 2027.
Beyond business, Darshana remains committed to continuous learning and personal growth. She embraces each year as an opportunity for new adventures, guided by her personal motto: “We cannot add years to our life, but we can add life to our years.”
