Meta has acquired Limitless, the startup formerly known as Rewind, signaling a major push by Meta into AI-powered wearables. Limitless became known for its flagship pendant, a wearable device designed to record real-world conversations and convert them into searchable, AI-generated notes. With the acquisition complete, Limitless will stop selling its hardware devices and begin winding down parts of its existing software lineup.
What Happens to Limitless Customers
Limitless has laid out what the acquisition means for its current users:
The hardware sales, including the Limitless pendant, will stop immediately.
- Existing users will be supported for one year.
- All paying users will be moved to an “Unlimited Plan” at no extra cost.
- The original Rewind desktop app, which recorded on-screen activity and made it searchable, will be phased out entirely.
That means the pendant device and the desktop activity-logging app are being retired or sunsetted under the new ownership. These changes have sparked questions about What happens to Limitless users after acquisition, especially for those relying on the Limitless pendant conversation-recording device.
From Rewind to Pendant to Meta
Limitless began life as Rewind, a software tool aimed at capturing digital activity so users could “search their memory” later. The company pivoted last year to hardware, introducing the Limitless pendant priced at 99. The pendant, worn around the neck or clipped to clothes, recorded surrounding audio and let users retrieve, search, and summarise conversations via a companion app. This transition also put the company into the spotlight as an AI wearable startup bought by Meta 2025 and more broadly as part of AI conversation recorder wearable Limitless discussions.
While Limitless was experimental, it represented an emerging class of life logging AI wearables, gadgets that aim to enhance human memory and productivity. The pendant operated alongside other devices in the same category.
Why Meta Brought Limitless Onboard
Meta said Limitless shared its ambition of giving everyone access to personal superintelligence, a future where AI powered wearables help users with memory, tasks, and productivity. Limitless is expected to join Meta’s wearables division under Reality Labs, adding to speculation about a Meta Reality Labs acquisition Limitless strategy.
Meta already works with brands like Ray-Ban Meta and Oakley Meta to build AI-integrated smart glasses. Integrating Limitless could help Meta accelerate development of future wearable devices, possibly beyond pendants toward smarter glasses or eyewear.
Bigger Context: Why the Acquisition Matters
It was hard to find people who believed in such an idea 5 years ago. Limitless brought that challenge on itself, initially through software (Rewind) and later through hardware (pendant). Its tale is indicative of a bigger change: the integration of AI with wearables is no longer a matter of the outskirts. What was once an experiment has now become a competition of which the tech giants are the biggest players.
Meta through the acquisition of Limitless instead of a direct competition, indicates that the future of AI wearables is with the big players who have the resources. The way forward for independent AI-hardware startups will become more difficult. As an experiment, one more independent device is coming to an end for users, while for Meta, it could be another layer in the AI becoming more personal and omnipresent scenario.
What This Means for Users
If you were a Limitless customer, you now have a limited window to extract or back up your data. The pendant hardware is no longer being sold, and support will only continue for a year. The Rewind desktop software is being discontinued entirely.
If you remain a user under Meta, you will be subject to new privacy terms. That could have implications depending on your comfort level with Meta’s data policies. Some early-adopter users chose Limitless for its ambition to preserve privacy while enhancing memory; the new reality may look different.
For those thinking of adopting similar gadgets, the acquisition signals that standalone AI wearables may soon shift under the control of large tech firms. The days of indie AI wearables may be waning.
Why This Shift Matters
AI wearables are entering a critical phase. What started as niche, recording audio, summarising voice messages, indexing thoughts, is now moving into mainstream tech. With Meta backing Limitless, we may see more seamless integration of AI tools directly into everyday wearables: glasses that transcribe conversations, earbuds that summarise meetings, or wearables that double as digital memories.
At the moment, pendants such as Limitless will gradually disappear from view. The emphasis might be a little differently directed towards smarter, less obtrusive devices with wider functionality, and supported by big tech infrastructure.
Final Thoughts
The acquisition by Meta of Limitless is the last point of an independent, experimental trail in AI wearables. It is also a signal for a new chapter of how AI is getting integrated into our lives not only via smartphones or apps but via wearables which we are always carrying.
For users, it results in questions regarding privacy and data control. For the technology sector, it is a sign of consolidation: AI wearables might no longer be the startup innovation zone. They are turning into the territory of the big ones.
