Niyati Dube: Finding a place for ethnic Indian fashion and apparel on the global pedestal

6 minutes
Featured Image: Inside Story - 'Inspiring Business Women to Watch Out in 2024' - Niyati Dube

The world sees India as one of the most exotic destinations that they can visit for a holiday. The uniqueness and charm of India encapsulates all aspects of life and India’s apparel is no stranger to the equation.

There are two dimensions to the story. For once, India’s youth and seniors alike take strong cues from how people dress up in the Western world. The second is that in the West and India alike, the fascination for Indian apparel and fashion as an exotic and yet practicable dress form increases and finds more patrons by the day.

Beyond large business houses, the need of the hour is to bring the focus on to the artisan of India who creates varied art forms in fashion, but realizes that he is in no position to match up with the growing acceptance of Westernized clothing. When offered a little support, the Indian artisan will be able to preserve the rich heritage of Indian apparel, textures, and fashion and take it to the pedestal it rightfully deserves.

It is a matter of great pride for the entire nation when top entrepreneurs such as Niyati Dube take the initiative to take Indian fashion to the global stage.

It is a matter of great pride for the entire nation when top entrepreneurs such as Niyati Dube take the initiative to take Indian fashion to the global stage.

Yati: Niyati Dube’s entrepreneurial venture focused on preserving and promoting Indian art and culture

Niyati Dube is the founder of Yati, an organization primarily into designing, marketing, and selling Indian apparel, encapsulating its original charm and grace. Yati attempts to popularize Indian dresses among youths of India and also those in the Western world. Westerners seek to find new in the world of fashion. When Indian dresses make their way into their world, they will be ingrained in their fashion forever.

Bridging the generational and artistic gaps is one of Yati’s core missions. Attracting the youths to the Indian ways of dressing up is one of the core tenets here. 

Dube is the driving force behind Yati’s objective to transcend generational and creative boundaries. She tells us that she has always been passionate about conserving and promoting Indian art and culture.  

It is a culture of authenticity and innovation that is ingrained within Yati as a brand. Yati provides high-quality clothing that reflects the rich diversity of India. The brand nurtures a culture of honesty and creativity throughout its team and company. Dube tells us that at Yati, team members are encouraged to embrace their creativity and enthusiasm for Indian art and culture. Yati cultivates an environment that values different viewpoints and encourages collaboration. The clothing that the brand delivers is, hence, reflective of the rich tapestry of India’s cultural and artistic diversity. 

Nurturing appreciation of Indian art forms, both domestically and internationally

Yati offers a concrete connection to the rich heritage of Indian art by presenting the fabric of India’s cultural and aesthetic variety via their apparel. They aim to establish a global platform that celebrates and promotes the beauty of Indian art, thereby contributing to its global awareness and preservation. 

Among the other top areas where Yati places a great bit of emphasis are inclusivity and personalized sizing. Even as Yati works on a unique genre of fashion and brings its unique ideas to the fore, the organization is entirely customer-oriented. Customer satisfaction always scores the first for them.

Dube tells us that high level of employee engagement helps accomplish the aforementioned. Their team members appreciate and feel empowered working in a friendly and diverse workplace. Attention to detail ensures that each garment and piece of apparel is the best match for the exact requirements of the consumer. 

Yati believes in listening to its consumers and is in an ongoing bid to enhance its procedures.

Respect for Indian art forms brings Yati its success

Yati learns from the artisans, from which it sources its materials, making them strong stakeholders in their success. This helps them select and promote a wide variety of authentic Indian apparel. 

To source materials and produce one-of-a-kind designs that highlight India’s rich cultural past, Yati works closely with artisans and craftsmen from many parts of the nation. This helps them make sure that their products are manufactured with traditional methods and materials. Quality and authenticity are top priorities for Yeti. 

Dube tells us that Yati also acts as a channel for celebrating and raising awareness about the creativity that goes into each piece of apparel. This works towards garnering respect for Indian art forms.

Yati’s mission: Offering clothes By India – For India

In line with its goal of keeping consumer satisfaction levels high, Yati works towards keeping its high-quality garments affordable for the Indian consumer. They avoid working with middlemen and work directly with artisans and craftsmen. 

Other methods that let them keep the costs affordable are simplifying the supply chain and improving production procedures. However, it is Yati’s policy to never skimp on quality or authenticity out of a commitment to please the client. 

Niyati Dube has a firm belief that everyone should have affordable access to lovely, authentic Indian apparel.

Digital transformation: Crafting a new success story for Yeti

Yati has faced both successes and setbacks as a transformative leader in the fashion industry. When they expanded their export business to eight countries, it became an inspiring success story! 

This success taught them the value of strategic planning, market research, and strong international partnerships. A challenge they faced was adjusting to changing market dynamics during uncertain times. This obstacle was overcome by embracing digital transformation and improving and extending their online presence. 

Dube tells us that the focus on tailored experiences and consumer involvement has helped Yati enhance consumers’ brand loyalty. This experience taught them the importance of flexibility, innovation, and staying in touch with our customers. 

By continuously observing market changes and paying attention to client input, Yati remains adaptable and resilient. This enables them to foresee trends and modify their offers accordingly. To keep on top of trends, they also invest in research and development. This keeps Yati a dependable and relevant brand in the fashion business.

Yati learned from their successes and failures that resilience, adaptability, and customer-centricity are essential for thriving in the fashion industry. Yati continues to evolve and grow, driven by its desire to provide authentic services.

Yati: Withholding within it a world of opportunity

What most excites Dube about Yati and the fashion industry’s future is the endless opportunities for innovation and development. She is overjoyed to see how we can keep raising the bar while protecting and advancing Indian art and culture. 

By selecting and showcasing genuine Indian textiles, encouraging teamwork and innovation, and embracing digital change to reach a broader audience, Yati intends to stay loyal to its objective. 

Yati seeks to leave a lasting impression on the fashion industry and encourage people to appreciate the beauty of Indian art by continuing to be enthusiastic, flexible, and customer-focused. 

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *


Subscribe for Updates

Get the latest from HoG about Tech, Finance, Sustainability & more.

    Connect on WhatsApp