In today’s crowded marketplace, how does a brand ensure it truly connects with its audience? With countless products and services vying for attention, standing out requires more than just a compelling message—it demands creativity, precision, and a deep understanding of what drives consumer behavior. Imagine crafting an event or activation so impactful that it becomes the talk of the town. What would it take to make that happen? In a world where first impressions can shape brand perception forever, the answer lies in mastering the art of seamless execution and authentic engagement.
The answer to these questions lies in the remarkable work of Perseverance “Percy” Thenga. With an innate understanding of what it takes to captivate audiences and create authentic connections, Percy has mastered the art of transforming brand concepts into unforgettable experiences
She co-founded Ultra Vision Brand Activators Pty Ltd (UVBA) in 2015 alongside her business partner, Pheladi Mphela. With a keen eye for opportunities and extensive experience in the Through-the-Line marketing sector, Percy identified a gap in the market: a demand for a comprehensive, 360-degree service that merges conceptualization, execution, and seamless brand activation. This vision laid the foundation for UVBA, a company that has since become synonymous with excellence and innovation in the marketing and events management space.
A Comprehensive Marketing Powerhouse
Under Percy’s leadership, UVBA has become a leading South African Through-the-Line marketing agency, specializing in brand activations, event conceptualization and execution, content creator management, merchandising, and office administration support. The company’s strength lies in its ability to offer holistic solutions tailored to its clients’ needs, ensuring that every brand experience leaves a lasting impression on the consumer.
UVBA is not just about meeting expectations; it’s about surpassing them. Percy’s focus on delivering high-quality, professionally executed services has enabled the company to carve a unique niche in the competitive marketing industry. The company’s philosophy, “Excellence through professionalism,” is a reflection of Percy’s unwavering commitment to providing value-driven solutions to her clients.
Empowering Talent Through Training and Growth
One of Percy’s most notable contributions to UVBA is her dedication to fostering an environment of growth and development for her team. She firmly believes that the success of her company is rooted in the abilities and professionalism of her brand activators. To this end, UVBA offers personal branding training programs that equip team members with the skills necessary for both personal and professional success.
These training programs are designed not only to enhance the abilities of UVBA’s brand activators but also to empower them for their future careers. By focusing on skills such as communication, consumer engagement, and personal branding, Percy ensures that her team is not just promoting brands but also building their own professional identities. This approach has earned UVBA a reputation for employing some of the most talented and dedicated brand activators in the industry.
A BBBEE Level 1 Contributor and 100% Black Women-Owned Enterprise
UVBA’s status as a BBBEE Level 1 contributor and a 100% black women-owned business reflects Percy’s dedication to inclusivity and empowerment. As a trailblazer, Percy has positioned UVBA as a company that not only delivers exceptional marketing services but also drives meaningful change in the business landscape. Her commitment to uplifting underrepresented groups in the marketing and events industry is evident in the opportunities she creates for her team and her broader community.
Philosophy of Excellence
Percy’s philosophy is simple yet profound: “It takes 10 seconds to make a first impression, a lifetime to build a brand, and a frown to destroy a reputation.” This belief underscores every aspect of UVBA’s operations. Percy understands that the success of a brand hinges on the quality of its interactions with consumers. With this in mind, she has built UVBA to deliver dynamic, flawless events that foster genuine connections between brands and their audiences.
UVBA’s goal, as envisioned by Percy, is to create exceptional brand experiences that leave a lasting impact. Whether through strategic activations, immersive events, or curated content, the company strives to ensure that every interaction is meaningful and memorable.
Expanding Reach Through Influencer Management
Recognizing the growing influence of digital platforms, Percy has strategically incorporated influencer management into UVBA’s service offerings. The company manages a roster of talented content creators who use their skills to develop strategic campaigns that resonate with target audiences across platforms such as Instagram, Twitter, Facebook, and Pinterest.
Among UVBA’s influencers are Nompi Malahlela, a lifestyle and family-oriented content creator, and Precious Xaba, a makeup educator and beauty enthusiast. These partnerships enable UVBA to extend its clients’ reach, ensuring their brands are represented authentically and effectively in the digital space.
Commitment to Innovation and Adaptability
Percy’s forward-thinking approach is evident in her emphasis on innovation and adaptability. UVBA prides itself on making the most of every brand concept, positioning, and user interaction to communicate its clients’ messages effectively. By staying ahead of trends and leveraging cutting-edge tools, the company ensures that its campaigns are not only impactful but also aligned with the evolving needs of the market.
A Habit of Excellence
At the heart of UVBA’s success is Percy’s belief that excellence is not a one-time act but a habit cultivated through consistent application of best practices. This ethos is embedded in the company’s day-to-day operations, from meticulous planning to flawless execution. Percy’s commitment to excellence has earned UVBA a reputation as a reliable partner for businesses looking to elevate their brands.
Building Trust Through Relationships
Percy understands that, like any relationship, the bond between a brand and its agency must be built on trust, shared values, and a mutual commitment to growth. UVBA operates with this understanding, striving to build strong, collaborative relationships with its clients. This approach ensures that every project is not only successful but also strengthens the trust between UVBA and the brands it represents.
National Presence with a Personalized Touch
While UVBA operates on a national scale, Percy ensures that the company maintains a personalized touch in every project. The company’s services extend to various regions, with a five-day lead time to secure suitable candidates for activations. This flexibility allows UVBA to cater to diverse client needs without compromising on quality.
Conclusion: Ready to Activate
Perseverance “Percy” Thenga has transformed her vision of a comprehensive, excellence-driven marketing agency into a reality with Ultra Vision Brand Activators. Her dedication to professionalism, innovation, and empowerment has set UVBA apart as a leader in the industry. Through her efforts, Percy has not only built a successful business but also created a platform for others to thrive.
With a philosophy that values hard work, dedication, and enthusiasm, Percy and UVBA are poised to continue delivering exceptional brand experiences. For businesses looking to elevate their marketing efforts, UVBA offers not just a service but a partnership grounded in trust, expertise, and a shared commitment to success.
