Case Studies

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  • Meet the 18-year-old Entrepreneur Interested in Cryptocurrency: Youssof Altoukhi

    Meet the 18-year-old Entrepreneur Interested in Cryptocurrency: Youssof Altoukhi

    At just 18 years old, Youssof Altoukhi, an entrepreneur interested in Cryptocurrency, had already accomplished what most entrepreneurs spend decades striving for – he had made millions of trading cryptocurrencies. While his peers were studying…


  • Ecosia: A Search Engine with a Greater Purpose

    Ecosia: A Search Engine with a Greater Purpose

    Ecosia emerged out of a bold vision. The founders were determined to create a search engine that could contribute to sustainability. Their approach is innovative and unique, using the advertising money earned from searches to…


  • Wendy Estrella’s Founder’s Journey

    Wendy Estrella’s Founder’s Journey

    The dimly lit conference room felt suffocating as Wendy Estrella wrestled with her momentous decision.  She had defied all odds to build not one, but two thriving enterprises from the ground up – her real…


  • Laissez-Faire Leadership Style: Maximizing Creative Potential

    Laissez-Faire Leadership Style: Maximizing Creative Potential

    Laissez-faire leadership style is a hands-off leadership style where managers provide little to no direction or supervision to their team members. The term “laissez-faire” comes from the French phrase meaning “to allow to act” or…


  • Adidas Sustainability: A Journey Towards Circular and Ethical Sports

    Adidas Sustainability: A Journey Towards Circular and Ethical Sports

    In the picturesque Bavarian town of Herzogenaurach, Germany, the hallowed grounds of Adidas bore witness to a seismic shift.  As the behemoth sportswear brand celebrated its 75th anniversary in 2024, a daunting challenge loomed large.…


  • The Duo Effect: How Wavemaker’s Dual Leadership Unlocks Fearless Innovation

    The Duo Effect: How Wavemaker’s Dual Leadership Unlocks Fearless Innovation

    The advertising industry has long been dominated by the traditionally hierarchical “star creative director” model. But for Wavemaker’s UK leadership team, that top-down approach was holding them back from unlocking their full potential.  Katie Lee…


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