According to research conducted by the Social Science Research Network, approximately 65% of people are classified as visual learners and the human brain is able to process visuals nearly 60,000 times faster than text. This is the main reason why different sectors like branding, working, and even public spaces are turning to visual communication more and more as a reliable way to convey messages and to have them remembered.
Nonethless, managing visual communications through various channels such as screens, kiosks, and interactive displays is a daunting task indeed. Many organizations need to deploy multiple tools for tasks such as content updates, signage, and wayfinding, and this not only results in inconsistency but also consumes time. It is at this point when 22Miles becomes a factor. It puts itself forward as an integrated visual communication solution that simplifies the process through which organizations generate, manage and transmit visual information in both the physical and digital worlds.
This 22Miles review will uncover how 22Miles operates, the benefits it offers and the ways in which the companies could take it for more effective communication through smart visual channels.
This Page Covers
- What 22Miles is
- Why visual communication matters
- Core features of 22Miles
- Benefits of using 22Miles
- Challenges and limitations
- Real-world use cases
- How to build an effective visual communication strategy with 22Miles
- Final takeaway
What 22Miles Is
22Miles software is a digital signage platform that unites digital content management, wayfinding, and workplace experience tools within one system. With its single software solution, it simplifies the management of the various types of digital installations such as displays, kiosks, walls, and mobile applications for the entire organization.
The platform, in its essence, has three primary functionalities. Digital signage, for instance, is the main way audience engagement and interactivity is through the digital signage and wayfinding. In-house communication is simply through the workplace solutions that provide dashboards and real-time updates, which are all at the company’s customers’ disposal.
The businesses that the company caters for include healthcare, education, retail, hospitality, and corporate offices. Moreover, this digital signage platform can be deployed either on-premises or in the cloud thus it can fit into different kinds of operational environments.
Why Visual Communication Matters
Visual cues are a vital part of the communication process and affect people’s perception and memory as well as their subsequent actions. Clear signage in offices means that both workers and visitors can easily locate meeting rooms or make their way through big buildings without getting lost. Patients in hospitals who need to get to the right place quickly are less stressed as a result of this. Consistency in branding through every digital touchpoint is a benefit in any retail or corporate scenario.
Research conducted by MIT has shown that the human brain is capable of processing an image in just 13 milliseconds. This fact strongly supports the notion that visual storytelling can change consumer behaviour in a matter of seconds, whereas text-heavy communications would take much longer. In case of executing through a one-stop platform like 22Miles, organizations gain the power of controlling the aesthetic and emotional aspects of communication on every screen present within their environment.
This platform aids in merging practical communication with brand expression, thus transforming digital displays into points of engagement with the audience that have significance, rather than being mere boards for information that are static. This is one of the key 22Miles digital signage platform benefits for enterprises.
Core Features of 22Miles
1. Interactive Wayfinding: This feature is particularly useful for visitors navigating large areas like universities, hospitals, or business through user-friendly digital maps. The program not only gives directions in steps but also allows mobile devices to be used for smooth movement between kiosks and phones.
2. Centralised Content Management: The content management system is a comprehensive solution that empowers teams to design, schedule and disseminate content to screens and locations all from one dashboard. The use of templates, drag-and-drop editing and scheduling tools makes it easy.
3. Multichannel Deployment: 22Miles Software facilitates the use of kiosks, video walls, desktops, mobile devices and LED screens for the purpose of messaging that would be in a synchronized manner not even in physical or digital spaces but across all of them.
4. Real-time Data Integration: The tool can be interfaced with other systems like calendars, databases, and analytic tools to show data that is live such as announcements or performance metrics.
5. Analytics and Reporting: The analytics that are part of the system help the teams in measuring the engagement, monitoring performance and finding out which content is attracting the most attention.
6. Language and Accessibility Support: The inclusion of various languages and voice prompts make it ideal for locations like public places that have a wide range of viewers.
Benefits of Using 22Miles
The platform delivers clear benefits in both communication quality and operational efficiency.
- Unified communication: With the help of one system managing the digital displays, organizations not only reduce but also synchronize similar messages.
- Improved visitor experience: Orientation tools take visitors through difficult areas and thus, improve their experience and reduce staff interruptions.
- Faster updates: A single dashboard enables the teams to make changes for hundreds of screens in mere seconds. This is very useful in case of emergencies or urgent announcements.
- Enhanced branding: Graphic templates ensure that the whole organization’s display is mirroring its identity, colors, and tone uniformly.
- Data-driven decisions: The decision-makers can sharpen their visual strategy by means of measurable insights along with integrated analytics.
These 22Miles digital signage platform benefits for enterprises have been observed across all industries. For example, healthcare is the sector that comprehensively directs the patients using 22Miles software, but the academic ground relies on it just to display the events’ schedules and changes in classrooms real-time.
Challenges and Limitations
Every platform has its hurdles and 22Miles is no different. At the start, some users mentioned that the system takes a while to learn, especially in the case of initial configuration. The numerous features are capable of giving the impression of being too much for companies that are not used to digital signage management.
Also, compatibility questions may arise concerning hardware. It may even turn out that the environment is very demanding and that special configuration or support is needed to ensure smooth running. For smaller businesses, the cost of implementation might turn out to be higher than that of installing a simpler, single-purpose signage system.
Nevertheless, users never fail to insist that after the correct configuration of the platform, the everyday management is both effective and adaptable. Support from the company’s technicians is frequently referred to as fast and problem-solving, which somewhat diminishes the impact of the initial learning difficulties. This 22Miles review notes that customer service and adaptability are among its core advantages.
Real-World Use Cases
Several organisations have already adopted 22Miles to solve communication challenges.
As one of the biggest children’s hospitals in the U.S., it resorted to the platform to create interactive wayfinding kiosks. As a result, the times of navigation for the visitors were shortened, the scores of patient satisfaction increased and the efficient role of smart signage in the healthcare experience was thus demonstrated.
At the university, the 22Miles was used to activate the digital directories which allowed the students to know when and where classes were held, what events were happening on campus, and to get the building maps. This development resulted in less administrative workload for the staff who were often answering queries from the visitors.
In the corporate sector, the platform has been used to display real-time data dashboards and company-wide alerts. The screens act as a means to inform and connect the employees without a need for asking the management for information through several emails.
The above cases are examples of the adaptability of the technology to various situations where communication, understanding, and participation are of utmost importance. This 22Miles review 2025 features & pricing section confirms its enterprise-level flexibility.
How to Build an Effective Visual Communication Strategy with 22Miles
1. Identify the goal. The very first thing that has to be done is to determine the purpose of the displays like visitor direction, announcement broadcasting or promotion of brand visibility.
2. Map the environment. Determine the places where the screens will have best visibility. For example, the places with most people passing like reception areas, corridors, and dining places will mostly have interactions.
3. Create relevant content. Mix texts that are not more than a few words, pictures that are easy to understand, and the brand´s colours that remain the same. The 22Miles software content tools come with templates for each design type that make it very easy.
4. Test and measure. Implement a small trial programme to observe how the audience behaves and engages. The platform’s analytics can help in determining what is the best.
5. Train your team. Allow training to take its time, both for users on technical matters and content strategy. The more knowledgeable the staff, the more the platform will be efficient.
6. Maintain consistency. Show the same at all screens. Keep the messages and stir up the audience’s interest while avoiding the weariness of the mind.
By following these procedures, companies can get the most out of their digital signage networks, which will become an active and lively communication ecosystem. This also highlights how to use 22Miles for smart visual communication effectively.
Final Takeaway
22Miles is a unique visual communication solution that offers a complete system combining technology with human-centered design. The main point of the platform’s success is to clear out all complicated communication needs and bring them together in one place.
The platform is not easy to put into practice at first but the benefits in the long run, among which are management made easy, engagement enriched, and operation efficiency improved, make it a very worthwhile investment for those companies that consider clarity and connection as their values.
Visual communication has a big impact on people’s emotions, movements, and memories. 22Miles and similar tools keep reminding us that the harmony between technology and design can turn communication into an experience, rather than mere information sharing, that one can inform, guide, and inspire. The 22Miles digital signage platform benefits for enterprises make it a lasting choice for future-ready organizations, as seen in this 22Miles review 2025 features & pricing summary.
